The ingredients in this new, “simply natural and honestly pure” skincare line sound so delicious, I imagine my skin literally being fed fresh nutrients with each application. The seed of the idea for vedaPURE came from Dr. Natalie Geary, whose approach to modern pediatric care integrates Ayurvedic principles. Through her practice, she realized that there was a need for a line of baby skincare products that did not incorporate paraben, methyl parabens, harsh chemicals or steroids. After the successful formulation for baby, came the development of lines for both mommy and daddy (veda BABY, vedaMama and vedaDude) — we can learn a lot from babies. To learn more, visit vedababy.com.