Tuesday, April 17, 2007

Fig Organic Kids Fashion - very hip

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From Michael Ziff and Jen MacCormack of Twice-Shy clothing fame, sprouts FIG Organic Kids Fashion - organic clothing with cool designs for smart, young hipsters. Why name the off-shoot brand — FIG Kids? Three-year old Twice Shy’s logo is based on that of a fig leaf. So it was a natural.

FIG’s new website and kids wear lines are both playful and fun. With a community approach to their brand, kids are encouraged to send in their scanned artwork, where they’ll find it featured in the art gallery, next to Sofie and Lily’s artwork.

With sleepers, reversible bibs and hats, matching sets of underwear, pants, hoodies, t-shirts and blankets for infants to toddlers — outfit your young hipsters in the coolest, most comfy threads out there, organic cotton.

FIGkids.com Undie sets pictured here are spring 07 — available in store & via the web in a few weeks.

There is 1 comment.

  1. commentsShelby Apr 27, 2008

    A little bit dorky for my age but for little kids’ it is cute I guess.

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