Launched today, home improvement mecca Home Depot has upped the ante in eco-friendly buying. Rolling out a new program called Eco Options, the big box retailer is hoping to “empower” consumers by classifying low-impact buys for the home. Having labeled more than 2,500 products as Eco Options, shoppers can now stroll the warehouse-style aisles and easily find organic plant food and biodegradable pots, and all-natural insect repellents among other products promoting clean air, water conservation, energy efficiency, healthy home and sustainable forestry.

Head into a Home Depot on Earth Day (4/22/07) and pick up one of
1 million compact fluorescent bulbs that will be given away free to customers. You’ll be contributing to the savings of roughly $12 million in annual energy costs and reduced carbon emissions of at least 147 million pounds in the U.S. Did you know CFLs are 75% more energy efficient and will last 13 times longer than incandescent bulbs?

For more info on Home Depot’s Eco Options program, visit: homedepot.com/