Vegan eco fashionista Stella McCartney and PETA have hooked up to co-host the world’s first virtual anti-fur protest. According to PETA President, Ingrid Newkirk, “When Stella came up with this idea, we were on board from the beginning…Sometimes it’s nice to have a bit of humor on serious subjects,” (via: femalefirst)
Join the week-long event, beginning at 7pm on Thursday, July 12 with SecondLife.com, an interactive, online fantasy world. Residents/avatars of the island will be surrounded by an English countryside digital world, replete with stables, a lake and picnic tables. In this alternative universe, millions of Second Life community members will be able to buy Linda McCartney mini-veggie-burgers, listen to a “live” DJ and mingle with animals in a safe environment.
Get your game on — PETA is looking for alternatives to their “I’d Rather Go Naked than Wear Fur” tag line. Jump into this digital world with your suggestion, and you just might win a prize. Judge Stella is awarding two tickets to her eco chic fashion show in Paris this October. May the games begin:)
find eco fab Stella McCartney fall 07 threads @ intermix.com
Stella McCartney perfume, makeup and skincare @ sephora.com
Stella’s home @ stellamccartney.com
Stella’s previous appearances on AltCon