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Former Maybelline model, Josie Maran, is launching a new beauty line, dubbed, “luxury with a conscience” this fall. The packaging will be completely biodegradable; and the line is talc- paragen- and petro-chemical-free. Be on the lookout for Rumi Joon, a groovy lipstick shade named after Josie’s daughter, who was the catalyst for Josie’s jump into the world of cosmetics creation.

We look forward to her eco friendly collection’s double-debut — in Barney’s and online — in September. The staggering, 70-piece collection will range from $16-42.

josiemaran.com