Style meets substance at cool not cruel, where owner Sara Cross fashions eco-chic threads for men and women by using earth-friendly materials: hemp, alpaca wool and organic cotton, and shows humanity and respect for her artisans in both Bolivia and the US. Her concern for people and the planet makes cool not cruel an eco-fashion forward company with a conscience.
(UPDATE: 2/2008: no more coolnotcruel. that’s not cool.
You can however, find this hemp crepe Leaf Scarf @ thegreenloop.com ($60.)
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