Green in the Chainstore Mainstream
by Molly @ 11:21 am 1 comment »
Fashionable and environmentally friendly don’t always go hand in hand. Often, when you discover a great green clothing company, it’s either exclusively online, somewhat inconvenient, or screams tree hugging earth mother. Not that there’s anything bad with that… but now you can buy organic fashionable clothes from some of your favorite stand-bys.
For the holiday season, Levi’s eco department released these snazzy ultra low rise bootlet style jeans, which are also made using 100% organic cotton
Also, Gap now offers snuggly organic baby clothes for your little one. I thought that the organic velour footed pants look especially cute and comfortable.
American Apparel has always been known for its sweatshop free production methods, but its new Sustainable Edition collection uses only USDA certified organic cotton while maintaining its sexy simplicity the company promotes. Eventually, the company aims to integrate organic cotton into their entire main production line.
Although buying from large corporations usually isn’t the best decision for the environmental cause, it’s encouraging to see such companies take steps in the right direction. And hopefully through supporting these efforts, the green movement will incorporate itself into mainstream production.
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Love to see American Apparel still moving in the organic direction, check this out: http://eco-chick.com/2008/04/10/green-goes-to-the-dogs/