New from David Bach, the guru of saving green bucks, is Go Green, Live Rich, a handbook of “50 Simple Ways to Save the Earth (and Get Rich Trying).” Bach teams with Hillary Rosner, a contributor of An Inconvenient Truth and The New York Times, to compile this nifty manual.
My initial reaction to the title was, “Oh great, another author cashing in on going green.” So it was with great skepticism that I cracked open the book. But I was won over. With clear, concise strokes, Bach accompanies each save the planet tip with a save the greenbacks tip, and Go Green Action Steps to boot. The page design is smart and clean — making it easy to track the related info.
I feel good about the fact that we seem to live in parallel universes — just about each eco fact has already been covered in one way or another by The Alternative Consumer. My favorite tip? #50 – Vote Green. Very sustainable.
The launch includes some socially responsible, charitable tie-ins. Bach will donate one dollar to Waterkeeper Alliance for each copy purchased through his web site @ greengreen.com from April 1 through 11.
And Gaiam will plant one tree for each of the first 1,000 books purchased through this initiative, via a donation to the “Go ZeroSM” program, which gives consumers a simple yet significant way to help protect the environment by offsetting carbon dioxide emissions to help slow global warming.
There are also numerous ways to win a wide variety of prizes, all of which are all outlined @ greengreen.com
Book-making fact — it’s printed on recycled paper containing a minimum of 30 percent post-consumer waste fiber and 50 percent total recycled fiber.
This book retails for $14.95, but is available for less at both Amazon and Barnes & Noble via greengreen.com
If you want to catch him live, David will be a guest speaker at the GO GREEN EXPO at the NY Hilton on Saturday, April 26 at 11a. And he’ll be guest speaking at the Green Festival in Chicago on May 17 at 3p, where he’ll also be signing books.