Creating an effective greenwashing pr or ad campaign can be tough business.  Always focus on accentuating the green-ness of your endeavor or product, even if there really isn’t any.  Vague associations with cuddly bears and penguins or majestic landscapes traditionally work well in upping your perceived green quotient.  Here’s a list of a few other time tested concepts for giving your company or organization that green patina you so desperately desire and probably don’t deserve.

1. Hire a celebrity spokesperson.  Someone attractive that people can aspire to, or emulate, perhaps an actress with great hair from a long running sitcom or maybe a Super Bowl hero.  Stick something like a non-biodegradable container of fancy bottled water in their hand and presto!
2. Develop a marketing campaign around some cute animation with a happening track by a band with some marginal indie-cred – stir gently.
3. Invest 90% of your ad dollars in a commercial campaign for a green product line or eco-friendly technology that you’re supposedly investing in, though that investment comprises a microscopic portion of your total Earth-raping budget.  Then increase prices on your core product.  Works really well for global energy companies.
4. Slap a totally undefined term like “All Natural” on your packaging while keeping the type on the ingredients list really small.  Run a marketing campaign featuring a waterfall or cute blonde walking in a field of wind-blown wheat.  Let sit for awhile then get it on the shelves at WalMart.
5. Sponsor a ‘green’ event or donate some minuscule amount of cash to a worthy eco-charity, then promote the hell out your philanthropy with an ad buy that dwarfs your donation.  Works for both individuals and corporations.