Find a designer who’s cool cache has peaked. Sign them to a mega-deal and get some trash with their name on it in your big-box store to sell to the masses before their fame fades completely or they go to jail. See: Martha, Isaac Mizrahi, Zac Posen, or similar…
Give a bunch of free product away to greedy, ungrateful celebs to get free P.R. photos and exposure for your stuff on TMZ and various fashion rags. If you can get your creations on the arms or backs of celebutards either on their way to, or from rehab, all the better… (more)
Go ‘all natural.’ Ride the green wave by making vague, unsubstantiated, eco-friendly product claims. The FDA doesn’t really check these things. Just don’t get caught wasting kittens or lab mice testing that new, ‘all natural’ hair product. And one more thing, make the packaging green…the color, that is.
Some standard retail moves to get crappy product off the shelves and into landfills: product positioning. Put something at eye-level and it’s going to sell. When was the last time you plucked something off that dusty lower shelf…like never. Additional trickery: Slap a sale price on almost any thing, or put that tawdry blouse on a buxom mannequin and get it in the window or on display…
Need to get channel surfers to buy your magic sweeper, cordless light bulb, miracle vacuum cleaner, ground breaking pots and pans or knives that cut through anything - talk with unbelievable energy, really fast and incredibly loud. If you can do this all with an English accent all the better to sell scads of miracle juicers and oh, it always helps to have a blonde sidekick who oohs and aahs over your every move and product claim.
Join the cool kids. Create the illusion of necessity and style. Don’t have the latest iPhone? What are you, some lame-ass loser living in a trailer down by the river? Get in line at the Apple Store before you lose all standing at your local Starbuck’s…oh they just closed it…Well I don’t know about you but I know I simply couldn’t make it through a single day with just a cellphone and a laptop anymore….
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great i love it
We’ve been doing some blue-sky thinking over here at Your Guide To Green along the lines of some sort of green rating system. Sort of an Underwriters labs for Green. That would help consumers a lot when it comes to figuring out what is and is not green.
We’ll have to see what develops over the next year or so.