good natural fruit - packaging innovation
by rd @ 9:50 am 3 comments »
Scottish soft fruit purveyor, Good Natural Fruit, has a great approach to packaging and fruit quality. The company uses biological pest controls, no pesticides, and recyclable packaging made from wholly sustainable components. The container itself is made from UK sourced cardboard mill off-cuts. To enable customers to view the fruit, they use a printed recycled board sleeve featuring a clear film window. Although the window looks like clear plastic film, it is manufactured from the wood pulp of ethically sourced forests. 
The clear film is recoverable through the cardboard recycling waste stream and is also biodegradable and compostable. Packaging inks and dyes are vegetable based, helping reduce the environmental impact of the total pack. The entire pack can be recycled through the cardboard recycling waste stream, to which the majority of U.K. consumers have access.
Packaging waste is becoming a bigger issue everyday. Hopefully, this type of innovation will reach the US supermarkets sooner, rather than later.
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I WISH you sold to the U.S.! Your company sounds absolutely fantastic! Good Work!
Healthy food all over the world must be the future. To poison the world is very bad.
Bravo to this company, they’ve gone quite a lot above and beyond what most companies do. You can tell that they thought it all through, making it so it is recyclable as one piece, rather then making consumers have to seperate plastic and paper components.
Another example of innovative thinking like this are the plates I recently came across, Verterra. apparently they’re made entirely from palm leaves that would have otherwise been burnt as ag waste. They temper them with heat and cold so they’re quite tough. And of course, being just leaves, they can be composted or just tossed out, they’ll go away.