Thursday, October 30, 2008

Yellow+Blue organic wine in green packaging

prnphotos076389_YELLOW_BLUE_TORRONT_1.jpgArgentinian organic wine grower, Yellow+Blue (equals ‘green’), just announced the retail release of its Torrentes variety of organic wines packaged in Tetra Pak sustainable packaging.  Wine is one of the few products wherein the packaging (bottle) often outweighs the product. The Tetra Pak containers reduce the products carbon footprint by creating 90% less packaging than traditional bottles, saving on fuel, storage and transportation.

Yellow+Blue previously introduced its Malbec line.

Haven’t tasted the vino yet (hint).

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via: prnewswire.com

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