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Vespa intro’s interactive consumer website


If you’re evaluating your swollen carbon footprint or considering changing to, or augmenting, your urban transportation options, Vespa’s new site (www.VespaUSA.com) may help you make an informed decision.

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Scheduled to go live Friday, November 14 “the functional, fun and fast” new site “connects with users by delivering an entertaining interactive experience, a shared sense of community and a wealth of practical reasons to ride.”  Vespa’s marketing people have designed the new site to feature everything from the latest product news, to user-generated favorite riding routes and “has been designed to educate and engage visitors while giving them plenty of fun reasons to return.”
GT_excgray_lrg.jpgThe site’s highlights include:

  • A Google Maps-based ‘Community Rides’ tool that helps scooter commuters or tourers uncover, share, rate, download and comment on new riding routes. Mapped rides can also be updated, saved and resubmitted. Shortcuts to popular destinations, scenic weekend rides, regional routes that avoid local traffic snarls or multi-state adventures are all archived and available in one convenient location.
  • A new interactive ‘History & Heritage’ section traces the evolution of the world’s iconic scooter, including ad campaigns, calendars, advertisements — even songs — that were and are synonymous with significant model introductions.
  • vespared.jpgA new ‘Vespa vs. Auto MPG’ fuel savings calculator in the Vespanomics section invites visitors to see how fast they can supercharge their car or SUV’s fuel economy average by adding a Vespa to the fleet.
  • The site will feature two-Way traffic to local Vespa experts, clubs, forums and groups devoted to the Vespa brand.   Info such as how to join the scooter scene or which product meets a special need, can be quickly found.

So if you’re looking for a cool city ride (the low emissions, Grandtourismo, can hit 74mph and get over 60mpg) and you have a modicum of coordination, a love of bikes and a fearless nature, check out the site on the 14th.

London and New York based design firm Last Exit designed the site.

source: prnewswire

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Thursday, November 13, 2008

Blue Avocado’s coordinated collection of reusable shopping bags


The BYOB (that’s bring-your-own-bag) trend is hopefully becoming a way of life and not just a fad. San Fran’s ban on plastic bags is now almost two years old, and many other cities are considering following suit. Mayor Michael Bloomberg recently proposed a charge of six cents on every plastic bag New Yorkers need at the checkout. Ikea and Whole Foods are eliminating their use in all of their stores.

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What’s a grocery shopper to do? Check out Blue Avocado’s new Cool Kit Gro-Pak, a sustainable shopping system that includes five different types of shopping bags, including a main tote Pak, an insulated Chil bag for hot and cold items, a Mesh bag just for veggies, a Stuff N’ Go bag that folds up really small, and a sturdy Multi-Use bag. The entire system fits into the main Pak for easy storage at home or in the car, ($49.99). Use our special discount code blogluv5 to receive 5% off any orders over $60.

All of the bags are made from recycled materials and come with an audited carbon label that lets you know you’re taking a stand for the planet. If you avoid three plastic bags each time you go to the grocery store, you’ll save an average of 200 bags per year. That’s 9.5lbs of CO2 or the equivalent of not driving 11 miles, making Gro-Pak the perfect cross between conscience and convenience.

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Gro-pak Kits range from $24.99 – $99.99 @ blueavocado.com Be sure to use our special discount code: blogluv5 to receive a 5% discount on orders over $60.

Related:  previously on altCon
Eco Shopping Bags – Wear Some Green on Your Shoulder

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a mixed bag of green news


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