Perhaps the goal of the fashion industry should not be the seasonal changing of styles to cynically put cash in the industry’s pockets and out of date clothes in the trash bin. We’ve all fallen victim to chasing a new fashion trend, but it’s time to kick that habit.
Romanian born, and Atlanta-based, designer Zoica Matei has developed her slow fashion earth collection with a focus on creating timeless, sustainable clothing choices that defy seasonal trends and the wasteful consumption of trendy fashion junk. This socially responsible designer believes fashion must slow down, be built to last and become trans-seasonal. Her line is created in the U.S. with eco-friendly materials and Fair Trade principles.
Defy the urge to be the trendiest victim of the fashion industry’s marketing schemes, and slow it down. Perhaps we should harken back to the days of yore when people had more individual style.
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zoica matei has been quietly making her mark on the eco-fashion industry. the big news – she’s serious about what she does. there’s no hype here – just a passion for fashion and sustaining our resources at the same time.
Zoica is a fabulous woman with a wonderful earth-friendly vision for fashion. A true designer who pays attention to detail and thoughtfully creates her pieces.
This is fascinating and Zoica’s clothes look wonderful. I’ve been following the development of the slow or anti-fashion movement for some time and recently a British retailer has launched a new site that provides organic cotton clothing that is classic. In other words, garments which have not been created with inherent obsolescence but instead are styled and made to last. They can be found at Saf Organic Clothing: http://www.safclothing.com. It’s great to see designers and companies working to help relieve the planet of the burden of conventional cotton and conventional fashion.
The fashion ‘cycle’ is definitely due for a change. We’ll check out the Saf line.