Although conscious consumers wisely use their thinking caps to refrain from purchasing disposable products, good intentions don’t always prevail outside of the home.  This regrettably translates into billions of plastic caps that keep water, juice, ketchup, mayonnaise, laundry detergent, milk and shampoo, etc contained. The bulk of these caps unfortunately won’t be recycled due to their rigid makeup of polypropylene plastic, and will instead spend their lengthy lives either within a landfill, or joining the floating toxic mass that currently disrupts the lives of marine animals with discomfort and then death.

Thankfully, an answer’s been delivered to us via a company utilizing warehouses with floors of recycled tires, roofs shielded in solar panels, and run completely on green energy. The company is Aveda, the same business that’s invested immense effort in decreasing amounts of packaging material while utilizing at least 80% PCR (post consumer recycled content) plastic in their bottles and tubes.

With their help you can Aveda tragic situation and allow your plastic caps to maintain a future purpose. Simply gather your rigid plastic caps made of polypropylene plastic (sometimes noted with a 5 in the chasing arrows recycling symbol); and provide them a ride to your nearest Aveda store (or participating salon) where they will be on their way to becoming part of the next generation of caps and containers. Please visit aveda.com to learn more.