Love the name, love the concept.

Quicksilver’s “The Ray” is a truly eco-conscious timepiece – all materials, manufacturing, packaging and transport were planned to minimize environmental impact. This Limited Edition watch is manufactured and assembled by hand, a process that takes a little longer but reduces the amount of energy and oil consumed in the manufacturing process. The watch is crafted from real ebony wood from sustainably managed forests, features an automatic movement that needs no batteries, and is packaged in recycled cardboard.
Some of The Ray’s green components:
100% recyclable anti-allergy 316L stainless steel.
100% recyclable aluminum.
100% recyclable mineral crystal.
100% solvent free links.
A 27 jewel, stainless steel and brass automatic movement needs no batteries — reducing waste and extending product life.
In addition to recycled packaging, Quicksilver has eliminated the plastic C-clip stand, films, water-based inks and embossing traditionally used in watch packaging.
Only 1,000 of these individually numbered eco-watches will be manufactured worldwide. Kinda cool.
get more info or buy The Ray @ watchismo.com

























