U.K. based Rapanui started as an underground T-shirt maker on the Isle of Wight, set up by the Drake-Knight brothers.  Pictured below are Mart (L) and Rob (R), per the brand’s Website, “dodgy looking Rapanui Founders.”

After becoming sick from surfing in polluted waters, and armed with degrees in Renewable Energy and Business, the pair formed Rapanui Clothing, which has quickly become one of the most ethically progressive, green clothing companies around. Pictured below are some of their stylish, casual threads.

Today, how and where something is made, is often as important as how much it costs, so the folks at Rapanui keep their brand transparent — they’re open and candid about how they go about manufacturing clothing.  Their organic/bamboo, Fair Trade jeans, tees, hoodies and undies are manufactured with as little environmental impact and human cost possible. They minimize carbon emissions, use renewable wind and solar energy systems, and follow FairWear principles.

Rapanui makes sure consumers have all the info needed to make informed choices. Their casual lines look good and wear well. And they donate 5 percent of profits to environmental charities.  Find more photos and facts about this socially responsible, eco conscious brand @ rapanuiclothing.com. And hey, Alternative Consumers can enter code:  arctic to receive a 15% discount on all Rapanui garments.