Keds jumps on the green bandwagon with tomorrow’s (Wednesday, March 25) kick-off of Green Label, their first eco conscious line of footwear.

The collection features a classic low-top sneaker in black, white, or green; and a nautical-inspired slip-on in taupe, white or sky blue.  Available at Nordstrom, or online @ keds.com ($55).

They look comfy.  Here’s the eco breakdown of Green Label’s Silhouettes:

• 100 percent GOTS – certified organic cotton uppers and linings
• 20 percent recycled rubber outersoles
• Texon cellulose insole board made with 100 percent recycled fibers and non-toxic chemicals
• shoelaces made from 100 percent recycled PET (water bottles)
• non-toxic, water-based cements
• non-toxic inks and dyes
• nickel-free hardware
• 100 percent post-consumer waste shoebox and tissue

To help offset carbon emissions, Keds, in collaboration with National Arbor Day Foundation (NADF) will plant a tree in our nation’s forests, for each pair of Green Label shoes sold this year.

By the way, pictured above is Emily Sugihara, co-founder of Baggu reusable bags. photos via: Keds