Clear2Go, a company that makes replaceable water filter bottles, has gotten Americans to pledge to reduce their consumption of bottled water.  The company offers consumers a $5 coupon toward the purchase of their bottle for signing the pledge.  The three-week-old campaign has induced Americans to pledge to reduce their consumption of disposable water bottles by 1,000,000 million units. Check on the campaign’s progress or download their widget here.

The 24 oz. Clear2Go tap water filter bottle removes 99.9% of microbial cysts, reduces chlorine odor and taste, is BPA-free and filters a robust 100 gallons per filter; (cost $16.99).

Nice marketing idea.