If you’re a fan of Naked Juice’s 100 percent fruit drinks, you’ll be pleased to hear the company will soon be packaging its sugar-free, preservative-free and artificial coloring-free drinks in its new, Naked reNEWabottle made of 100 percent recycled plastic.
Naked Juice expects to have its entire product line transitioned to the 100 percent post-consumer recycled bottles in 2010, and is starting the effort by converting all of its 32 ounce bottles this month. Naturally, all of Naked Juice’s bottles will continue to be recyclable.
The initial 32 ounce bottle transition reduces virgin plastic consumption by 1 million pounds per year and oil use by 8,192 barrels every year (the rough equivalent of taking 497 cars off of the road).
When Naked Juice finishes transitioning its entire line, virgin plastic consumption will be reduced by 8.1 million pounds per year, saving 57,000 barrels of oil every year (the equivalent of taking 3,460 cars off of the road). Naked Juice products available in the 32-ounce size are: Green Machine, Blue Machine, Mighty Mango, Chai Spiced Cider and Pomegranate Blueberry, as well as Protein Zone, which will be introduced in August. source: naked juice press release
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Huzzah for Naked juice! A good product just got better. For more on the consumer awareness revolution listen to this clip: http://www.morethansound.net/samples/Ecological-Awareness_in_15-minutes.mp3
In the first section, Daniel Goleman talks with Dara O’Rourke, creator of Good Guide, a system that allows users to select products based on their health, environment and ethical implications. Also be sure to listen the last part, where Goleman talks with Michael Lerner about the connections between personal and planetary healing. Find out more about the series at morethansound.net
You slay me. AHAHAHA – actually shit, now I’ll need some JUICE.
In terms of reducing our impact, I recently saw some pieces on some news show like CNN and The Journal with Joan lunden on PBS that were talking about the importance of industry stepping it up in the area of recycling. Many haven’t caught up yet, but it is exciting to see some who have like Naked. We still have much to improve but there is hope in the direction many are taking.