
Swedish style-meisters, Nudie Jeans, are sponsoring a little competition. If you think your pair of Nudie’s are ‘worn’ to perfection then enter the company’s “Wear and Tear” competition by registering on their site and uploading photos that show the break in progress of your dry worn jeans.
The winner receives a €500 gift certificate to use at the Nudie Jeans web shop. The competition launched on July 1st ends on February 28th, 2010. A winner with the most beautifully worn pair of Nudie Jeans is chosen in each country where you can find a Nudie Jeans retailer. Nudie Jeans are made of the finest, eco-friendly organic cotton and feature natural indigo – Nudie suggests you wait 6 months before you give your jeans their first washing.
Note: 500 euros = around $700





















