Spontaneous shoppers beware: there’s a new site online and not only is it tempting in its peddling of green goods, it’s addictive too.

Each day, one new eco-friendly product takes center stage on www.Guffly.com, be it an organic dog bed (take note, Seamus) or a cool clutch. One “good stuff for good living” product per day—it’s that simple.

To keep the eco impact minimal, the company drop ships directly from supplier—a concept that’s integral to green biz, cutting overall carbon emissions and increasing cost savings. Look for labels that denote a product as recycled, organic, fair trade, sustainable, biodegradable or energy-efficient.

Founded by Jordan Contreras and Channel Scott, Guffy is a small-shop start-up (love to support ‘em) born in Bizdom U, a Detroit-based entrepreneurial academy.