Can paint be hip?  New eco-paint purveyor, Bungaloo, makes the analogy that color, much like music, can dictate mood and enhance one’s mental well-being and attitude.  Hence their new line of vibrant, youthful, zero-VOC “color liquids”.  The aim, create colors that appeal to the “I’m not Martha Stewart” younger generation.  The company is getting their message across at concerts and festivals like Berkeley’s Caltopia and Bonnaroo events.

An interesting tidbit, Bungaloo’s website features a widget that let’s you define your musical, fashion and pop culture tastes – the site then recommends a color palette to fit your profile. Hmm…

via: prnewswire