As Richard Seireeni points out in Gort Cloud, many companies today are not only making the environmental movement part of their philosophy, they’re basing their marketing strategies on it.  Armed with a honey of a concept, here’s a jewelry company that’s putting a different spin on things.

Let it Bee’s entire reason for being is designed to heighten awareness about Colony Collapse Disorder.  CCD is the mysterious disappearance of worker bees from their hives, which causes the colony to collapse and ultimately threatens the pollination of agriculture and the food-supply chain. As the cause-related brand of baubles took flight at EcoLuxe, company founder, Meg Bryson, told me, “our mission is to get the dialogue started about this important environmental issue.”

With 2 collections of earrings, bracelets and necklaces utilizing materials such as hand painted ceramic beads, sterling silver and acrylic, in this economy, it’s refreshing to see such reasonably priced fashion statements; (from $15.99 to $160).  Currently, five percent of the proceeds go directly to Penn State to help fund why in the world the world’s honey bees are dwindling.  Bryson would like to increase that portion if the company were to attain wide enough distribution.  make a bee line for letitbeejewelry.com and catch the buzz.