Would you buy a wine packaged in PET?  That’s what Boisset and Wine.com are hoping with introduction of the new, Eco Wine Trio.

To further minimize their wine’s carbon footprint, Boisset Family Estates, a grower of organic and biodynamically-farmed estate vineyards, just hit the online market with 3 reds packaged in a revolutionary alternative to the classic glass wine bottle.  The new bottle possesses some nice eco perks; it’s created from 1PET, (polyethylene terephthalate, a thermoplastic polymer resin) which is 100 percent recyclable and estimated to have a 50-60 percent smaller carbon footprint than a traditional glass bottle.  Lightweight and safe, (BPA-free), PET weighs 90 percent less than traditional glass — conserving fuel, energy and greenhouse gases throughout its lifecycle — from production to transit to recycling.

Wine.com is exclusively offering the Eco Wine Trio, three premium reds — Fog Mountain 2006 California Merlot, Louis Bernard 2007 Bonus Passus Côtes du Rhône AOC, and Yellow Jersey 2007 Pinot Noir a fruity red from the South of France — for an extremely reasonable, $29.99.

I haven’t had the opportunity to taste the Trio, but the custom designed PET bottles are purported to feature a “unique oxygen-barrier that ensures wine quality and taste.”  The Eco Wine Trio is packaged in the first 1 liter PET bottle for wine in the US. One liter offers 33 percent more wine than a standard 750ml bottle.  The Eco Wine Trio’s gift box is produced of 100 percent recycled packaging.

As socially responsible manufacturers strive to reduce their carbon footprint, smart and innovative solutions in packaging are cropping up.