Remember the beginning of this year when Frito-Lay launched its new biodegradable Sun Chips bags in hopes of befriending its consumers’ green side?  Well, that’s thrown out the window.

sunchipBag.jpg

Now I know I poked some fun at Frito-Lay for making SUCH a noisy but green bag, (just below). But the company is now actually decreasing its biodegradable bag use to only one of six Sun Chip flavors due to consumer complaints!  I feel this is just plain wrong!  Am I alone here?

The company was using sustainable bags rather than plastic ones, like most other chip companies — and they get stung while doing something positive for the environment.  (Their sales actually decreased because of noise complaints.)  For once, it’s not all about youYou being us, humans.  You can’t always have your cake (or chip) and eat it, too!  I really hope Frito-Lay does not give up on researching alternative bag production methods.  Maybe there will be a quieter bag in the makings.  I’d love to know your thoughts on this…

Related:  previously on altCon
Compostable Sun Chips Bag (6.25.10)