This week, several forces have joined together to launch WindMade, the first consumer label identifying corporations and products made with wind energy. According to a survey of more than 25,000 consumers, 92 percent of people believe that “renewable energy is a good solution to mitigating climate change,” and if presented with the option, most would prefer products made with wind energy–even if they cost more.

The folks behind the new WindMade non-profit are household names like WWF (World Wildlife Federation), Bloomberg and PricewaterhouseCoopers. To be tagged with the new logo, they’ll require companies to go through a certification process that verifies wind sources and all of the technical details associated so that consumers can be confident they’re making informed decisions based on verified data.

(The energy used in a product is undoubtedly the most important ingredient, the organization advises in this quick video)

Choosing a product off of a store shelf used to be an easy decision. A smart shopper considered cost, quality and availability. These days, corporate conscience has been added to the equation, and we’re bombarded with seals, labels and very-official-sounding certifications proclaiming certified organic, all-natural, fair-trade...identifying what’s in a product. (Fast Company does a good job of summarizing the biggest players here.)

What do you think — Does WindMade stand a chance in the sea of existing logos? And more importantly, will anyone really care?