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Earth Hour 2011 – new iPhone app


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Turn off … Lighten up … Relax … Celebrate.

Organized by World Wildlife Fund, Earth Hour takes place from 8:30-9:30p (EST) this Saturday, March 26.

The annual campaign now has an app of its own – an iPhone app that guides you through Earth Hour’s many activities and happenings throughout the world – for the hour, and beyond. In addition to extending Earth Hour beyond its given 60-minute time period, the app aims to expand the geographic reach of Earth Hour.

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The app provides a list of positive actions you can take to participate in achievements that go beyond Earth Hour. To that end, the WWF and creative group Leo Burnett will be tracking individual and global checkins and achievements within the Earth Hour app to gauge participation and impact around the world.

According to a Leo Burnett Group rep, “The entire interface was created out of discarded boxes and paper. Everything was drawn by hand – even the badges were hand-sewn.” (source)

It’s compatible with iPhone, iPod touch & iPad. View in itunes. Version 1.2 now has added Twitter functionality to share your checkins.

visit earthhour.org.

 

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Tuesday, March 22, 2011

Water Is Sexy – World Water Day


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She’s a natural wonder, a life force. We drink her in everyday. Sip. Sup. She nourishes and refreshes. We bathe, swim and dive in her. She falls, flows, freezes. We slip, slide and skate over her. We love, honor, cherish her. She’s fickle.

To bring awareness to this precious commodity, the UN has officially declared today World Water Day. But just as every day is Earth Day, we all know that every day is Water Day. Show the love.

Tap into programs and events @ UN Water Day.

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Google to test charging its electric car fleet with plugless power


 

The first public charging station of Virginia-based Plugless Power’s wireless EV charging technology has been installed at Google’s Mountain View headquarters. Google has multiple low-speed electric vehicles for short-range travel around its campus and includes plug-in vehicles in its on-campus employee car-sharing program. The company will initially use the Plugless Power station to charge a retrofitted short-range electric vehicle.

Developed by Evatran LLC, Plugless Power’s proximity charging system is based on inductive technology, which has been used in electrical transformers for over 100 years. The technology streamlines the charging of electric vehicles and extended-range hybrid cars by eliminating the nuisance of the cord and the plug, makings charging electric vehicles an automatic, “hands-free,” convenient endeavor.

source: businesswire

 

 

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