There are a lot of do gooders out there celebrating Earth Day in many creative ways.

Three such friends of the earth — prominent players from the fashion and publishing worlds — fashion house Stewart+Brown, PAPER‘s Luigi Tadini and Marie Claire’s Amanda Hearst are collaborating to support New York’s best clean water advocate, Riverkeeper.

From Wednesday, April 20 through April 30, 20% of sales from Stewart+Brown’s e-commerce site will be donated to Riverkeeper. Snag some eco-minded fresh fashion, help protect Mother Earth and brag about it to your friends:)

Tadini, one of the co-founders of Riverkeeper’s Junior Council, agrees with pal and current Chair, Hearst, who explains, “Clean drinking water is a basic human right and it’s a shame that for many it is considered a luxury. As a New Yorker, I realize how lucky I am to have access to drinkable water and it is almost entirely due to the efforts of Riverkeeper.

Less than 50 years ago, there were 20 mile stretches of the Hudson considered ‘dead’.  Today, it is one of the richest bodies of water on earth. I am so proud to work with an organization who’s immense success in litigating polluters has bettered my life as well as the lives of those around me. The battle continues, but Riverkeeper will never quit, and for that we are all forever indebted to them.“