There are many different ideas in the works to design a more sustainable car, but relatively little is said about the tires we use on those cars. Since all vehicles (even hybrids) need tires, wouldn’t it make sense to design a tire that provides environmental benefits as well as enhanced performance? Toyo Tires delivers with their new eco-friendly tire, the Versado Eco.

The Versado Eco is engineered using a combination of the latest in automotive technology and eco-friendly materials. Designers put their heads together to think of a way to reduce the rolling resistance of a car, thereby adding to the car’s gas mileage. What they came up with is a tire with a high silica content and a naturally derived material called Green Powder that disperses the silica. Using these two components, the Versado Eco is able to reduce friction and rolling resistance while driving. The tire also uses recycled Eco Circle Fibres in its casing. Toyo Tires has also added an optimized tread profile, which gives the tire a very long tread life.

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