Conservationists are celebrating the Food Network’s recent decision to remove all shark recipes from in response to a viral online campaign on, one of the world’s fastest-growing platforms for social change.

Conservation activist Jessica Belsky started the campaign on to promote shark conservation during the popular “Shark Week” television series. Food Network responded quickly – less than 10 days after the launch of the online campaign, the network removed all shark recipes from its web site and issued a statement on the future use of shark at the network.

“As a policy, Food Network and Cooking Channel do not incorporate or showcase recipes that involve animals on endangered species lists or the Monterey Bay Aquarium Seafood Watch list, with the recent addition of sharks to those watch-lists, we will make sure that future content does not highlight shark as an ingredient. We understand there are many species with sustainability concerns, and we make effort to stay informed and pass that information on to our audience.” – Susan Stockton, Food Network Kitchens

Impressively, more than 30,000 people joined the online campaign, many of them after the Food Network had already made the commitment to remove the recipes.