A small Colorado paint company is trying to change the way paint is made and sold in the USA. Unearthed Paints, a new natural paint company is pursuing a sustainable reinterpretation of the paint industry with its new selection of eco-friendly paints. Crafted with minimally processed natural ingredients such as clay, chalk, lime, and Italian marble the paints are biodegradable, vegan, and 100% VOC-free.

All Unearthed paints are tinted with earth and mineral pigments; Ochers, Sienna, Umbers, Ultramarines and Spinels. These pigments give the paint a depth and radiance that cannot be achieved by the chemical colorants used in conventional paints. One of the company’s earth-friendly innovations is to ship paint pigments in powdered form, extending the life period of the paint, and eliminating any chemical preservatives. Consumers simply add water and mix.

Unearthed Paints is also providing full ingredient disclosure for all of its products. While the industry standard is to keep paint formulas and their chemical ingredients secret, Unearthed products come with a full ingredient list on the front of the labels.

The company has some unique paint products, including: Gecko Paint, a natural paint that can stick to almost any surface, Vega Paint, which has a finish like traditional milk paint but is made from vegetable casein instead of milk casein creating a beautiful matte finish and Clay paint which uses earth and mineral pigments blended to create a robust palette that is odorless, non-toxic and 100% VOC-free. Unearthed also produces natural plaster and wood products.

Unearthed Paints have been used in Germany and other countries worldwide for over 30 years under the brand name, Kreidezeit.