(above) Framed, literally: both eyes and Warby Parker models look spectacular in a stint at the New York Public Library during Fashion Week. Perhaps the perfect setting since Warby Parker pays homage to two of Jack Kerouac’s earliest characters: Zagg Parker and Warby Pepper – borrowing the best of each name and morphing them into an eyewear brand.

Fact or fiction? Four literary hipsters meet at Wharton and decide to launch Warby Parker, an eyewear company with a penchant for affordable style and altruism. Along the lines of Tom’s Shoes, for each pair purchased, WB will donate a pair to someone in need. Also similar in business model, a pair won’t cost you an arm and a leg. Just $95.

Fact: With men’s and women’s collections, choose from a fine array of frames — prescription lenses or sporty sunwear with non-Rx polarized lenses. Free Shipping and Free 30-Day Returns so you can check ‘em out in your mirror at home with no risk.

where to buy: find online @ warbyparker.com

photo credit (very top): Noel Carnardo & The New York Times