On the scene since early 2011, Sweden-based Gässling designs and creates eco-friendly underwear for style conscious men. Keen on following a sustainable manufacturing path and designing a line providing kick-ass comfort and fit, they control all steps of production right down to the smallest button.

• fabrics are 95% certified organic cotton from India + 5% elastane for stretchability
• almost all other components are Oeco-Tex certified
• no bleach is employed so white garments have a natural off-white color
• the dying process is also eco friendly

price range: approx $37-$44/each; buy 2 pair, receive free international shipping. buy @ gassling.com