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The car industry continues to get greener – Ford Motor Company, through the use of REPREVE recycled plastic fiber, plans to keep about 2 million post-consumer plastic bottles out of  landfills. Ford and recycled plastic innovator REPREVE will use the recycled plastic fiber in new vehicles beginning with the 2012 Focus Electric – the first vehicle to feature branded REPREVE’s seat fabric made from a hybrid blend of recycled plastic bottles and post-consumer waste.

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The companies will collect bottles at events throughout the year, beginning with the North American International Auto Show and Consumer Electronics Show and convert them into REPREVE recycled fibers.

Ford states that the Focus Electric is the first vehicle with interior materials made of 100 percent clean technology, including the use of REPREVE recycled fibers — seating in each vehicle interior uses roughly 22 recycled plastic bottles.

Note: Ford’s recycling program is part of an effort to raise awareness that only 29 percent of plastic bottles are recycled in the United States – only half the rate of Europe.

Source: Ford Motor Company

Related: more green car info on The Alternative Consumer