The new Philips InstantTrust device cleanses drinking water by utilizing Ultra Violet light to expel microorganisms like bacteria. This idea is not new, but Philips Lighting’s new design is revolutionary to the field. Previous UV purification systems created by a variety of companies have been too bulky, or have taken too much time to start and complete purification; the InstantTrust starts working immediately and can work with flow rates of up to 4 liters per minute in any water temperature. The device’s compact size also creates the potential for its incorporation into a variety of home appliances and plumbing fixtures, from kitchen faucets and under sink water filters, to hot tubs and refrigerators.

The product has vast, global potential, particularly in developing countries where there is an urgent need for water purification. It will be interesting to see how Philips plans to market its product worldwide.

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