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survey reveals green shopping trends

plant growing in shopping cart

Looks like the bad economy may have impacted shoppers’ product choices. A recent survey by one of the largest online coupon sites in the US,, had some interesting findings. The coupon site’s survey was conducted by Ipsos Public Affairs.

Some findings:

  • 71% of adults feel that they are aware of the positive and/or adverse environmental impact of products they purchase every day.
  • Nearly half of adults (46%) say they are more inclined to buy a product if it is environmentally friendly.
  • A majority of respondents (59%) said they would be unwilling to pay a higher price for an eco-friendly product or service.
  • Four in 10 (43%) report that when they actually make purchases, they don’t think about the impact that products have on the environment.
  • 60% of adults report that they sometimes proactively take steps to green their home or lifestyle.
  • A third of consumers (34%) say that it makes no difference to them if a product is environmentally friendly.
  • 25% say they always take these green actions, while 15% say they never do.

What motivates eco-friendly purchases?

  • 40% say they buy green, eco-friendly products when they are readily available and there is no big cost difference.
  • A majority (51%) report that they buy whichever products suit their needs at the time, green or not.
  • Retailer’s that donate togreen charities — 15% of respondents said it would lead them to be more likely to shop with a green charity donating retailer vs. 39% who said “maybe”.
  • A quarter (24%) said that they don’t care about what charities or causes a business supports.
  • 18-to-34-year-olds are the most swayed by green cause marketing (23% vs. only 11% of 35–54).
  • Women are more likely than men to buy green products if it is convenient and the price point is right (45% vs. 36%).
  • College graduates (55%), Northeasterners (54%), adults under 35 (53%) and households with children (50%) are more inclined to buy environmentally friendly products and to pay more for them.
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Friday, April 20, 2012

friday eco-fashion finds – earth day edition

crop eco fashions

(above) Eco-friendly, socially conscious fashion line CrOp by David Peck is offering 15% off the designer fashions on their website and donating 15% of sales to the Gulf Restoration Network. Just enter the code “HappyEarth” at checkout – a great way to help clean up the Gulf of Mexico BP oil debacle of 2 years ago. More @


(above) Earth Day 2012 marks the second anniversary of the launch of Naya Shoes – dedicated to using materials such as vegetable tanned leathers and linings, natural cork and natural or recycled content fabrics that leave a lighter impact on Mother Earth. They’ve partnered with and Soles4Souls whereby we can mail our unwanted shoes and donate a pair of gently worn shoes and receive $20 off an $80 purchase of a new pair of shoes. Loving these beauties, in sand. Check it out @



(above) With the launch of spring’s Cayambe collection, founder Amanda Judge and her team of The Andean Collection continues to create Fair Trade and sustainably made wow worthy body adornments. In addition to bracelets, necklaces and earrings – hats and scarves are now part of the scene; (check out the Fedora in 9 different colors.) Look and feel amazing while helping to support local artisans in impoverished communities in South America.


(above) Thanks to Rogan Gregory and company, LOOMSTATE’s latest collection, 321 features 3 ways 2 wear 1 piece – voila. The easy on the eye, easy to wear pieces are made of Tencel – yarns sourced from natural tree pulp, and the manufacturing is 99% waste free. Quick drying, wrinkle resistant and ideal for green globetrotting – roll in eco chic style this summer. Available online or at Barney’s ($118-$228).

recycled glass necklace

(above) Art meets ecofashion — the lovely Bubble Azurra necklace is created from recycled glass and sterling silver. Pretty bling for spring.

$129.40 @ the Metamorphosi Etsy shop

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