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5 Eco-friendly Promotional Products For Your Advertising Campaign

“Here is your country. Cherish these natural wonders; cherish the natural resources for your children and your children’s children.” – Theodore Roosevelt (26th President of the United States)

For the past several decades, there has been an undying focus on using products that are beneficial to the environment and community. These efforts have resulted in the emergence of “Going Green” campaigns, which has been adopted by organizations around the world. The primary objective is to create a delicate balance between humans and the environment.

A wide range of industries have already adopted eco-friendly processes and practices. So it wasn’t surprising when there was a sudden surge in demand for eco-friendly promotional products.

Promo Direct is a company that has been providing American businesses and organizations with quality promotional products since 1991. Currently, there is an attractive range of eco-friendly giveaways on offer. Here we explore some of these products:

eco-friendly promo products

Tote Bags: The environmental damage caused by plastic bags has encouraged more people to seek safer alternatives. What is better than high quality tote bags? Made of recyclable material, these bags are not only eco-friendly but extremely practical as well. Featuring generous space, these bags will be warmly received by your customers and used when they go shopping. Have a look at the T-Shirt Tote or the Polytex Deluxe Grocery Bag.

Pens and Highlighters: Office stationery has always been in demand as business giveaways. Hugely practical, pens can be used by your customers and employees to jot down notes during meetings. Highlighters will do a good job of marking text for reference later. Go the green route and explore the ECOL Retractable Pen or the Econo Highlighter.

Notebooks: Conventional paper is derived from wood and is definitely unfriendly for the environment. Opt for green books such as the Recycled Terra Notebook Combo or the Eco-Aware Journal and bolster your campaign.
Bottles: Plastic bottles are a health hazard and release harmful chemicals that make them unsafe for reuse. You could explore products such as the 24 oz. Biodegradable Bottle or the 21 oz Super Value Bike Bottle.

Do your bit for the environment and fellow human beings. Get your logo imprinted on these thoughtful gifts and contribute towards making our world a safer place to live.

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Tuesday, January 15, 2013

Going Green: More than Meets the Eye

green globe

We all want to do our part to preserve the earth’s finite resources and improve environmental conditions for future generations, but sometimes what we think we know about sustainable living is really only the tip of an iceberg in an ocean of rising sea levels; sometimes there’s more to the green scene than meets the eye. Following are three commonly held paradigms about sustainable living that are a little less straightforward than you might think.

Vroom Vroom
Many people believe that electric or hybrid cars are the most sustainable personal automobiles because they produce fewer carbon emissions. Electric cars, for instance, don’t burn oil-based fuel. However, in many states electricity is generated by pulverized coal combustion systems which can result in as much if not more carbon emissions than an efficient fuel burning automobile. Furthermore, efficient traditional nonhybrid vehicles can result in less pollution than a hybrid vehicle with poorer gas mileage. When it comes to choosing a sustainable transportation option, the devil is in the details.

Wasting Away
Another notion commonly held is that products made from biodegradable materials do not contribute to our solid waste problem. In reality, while biodegradable material is made to decompose quickly, it is more likely to end up in a landfill than in a compost heap, and landfills simply aren’t designed to facilitate proper degradation of these materials; it’s possible to find readable newspapers in landfills that are decades old. Additionally, a material that is biodegradable is not necessarily recyclable or compostable, so if you aren’t going to put the time and effort into making sure that material makes it’s way to the proper degradation facility, you might be doing more harm than good.

Organically grown food is rising in popularity on the green scene, and many people believe that organic food is inherently more sustainable. After all, what’s not to love about naturally raised cattle, or fruits and vegetables that haven’t been doused in inorganic pesticides? There’s more to the story though. Organic farming often requires more land than conventional farming to yield similar results, and organic pesticides such as copper sulfate are acceptable for use on organic farms. What’s more, organic food that isn’t grown locally still incurs all of the environmental problems that accompany transportation of food. How did that organic mango make it into your fruit bowl again?

The moral of the story is that the green scene certainly isn’t white or black. Being a smart consumer is about knowing what your options are and making informed choices.

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