Personally, I’m certainly not a fan of Mickey D’s, but this news headline regarding their ecolabeling of items on their fish menu caught my eye. At first glance, I thought Great. Progress. A fast food chain letting consumers know that their fish items were sourced in a smart, certified sustainable way. But, naturally, the eco label news is controversial. Don’t fall for the seemingly good news hook, line and sinker. Here’s the scoop. According to (a food watchdog):

In the U.S., all Filet-O-Fish sandwiches and Fish McBites, a new menu item, are made from MSC certified wild-caught Alaska pollock. The National Marine Fisheries Service has called the Alaska pollock fishery “one of the best managed fisheries in the world,” but others disagree. Some Alaskan fishermen plan on boycotting McDonald’s because pollock fishing fleets end up killing thousands of king salmon every year. Also, according to a 2012 U.N. Food and Agriculture Organization report, Alaska pollock is “fully exploited,” meaning its production will not increase.

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