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Lazy Glamour founder Kristina McMillan is on a mission to create everyday, sustainably-produced women’s undies with eco-friendly fabric and fun, chic designs.

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The product line will include bikinis, thongs, and boyshorts in different colors, with different screen-printed designs. The company’s current crowdfunding project on Kickstarter has a target goal of $20,000 and runs through April 17th.

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The array of undies will be manufactured with sustainability in mind, and made in the US — all manufacturing and sourcing will be done right in California. The material at hand is eco-friendly Modal, sourced from sustainably-harvested beech trees. Beech trees multiply by “rejuvenation” which means that the trees propagate by themselves. No artificial irrigation or planting is required. Thus, beechwood forests are a completely natural and sustainable source of raw material.

No ifs, ands or buts about it – the manufacturer of this fabric is a worldwide leader in sustainable fabric manufacturing. Only beechwood from forests which apply prevailing forestry legislation and sustainable methods will be used in the product manufacturing process. (more…)