The Alternative Consumer provides sustainable product reviews, eco news and green info for today’s conscious consumer. We focus on emerging brands and indie design. Our hope is that one day all products and services will be created in a socially responsible, sustainable, eco- and body-friendly manner.
(press release Feb 2007, launch)

It’s a small world, let’s all do what we can to keep it peaceful, clean, vibrant and sustainable. What goes around, comes around…less is more.

When this came across the wire, (June 8, 2010) we found it interesting and worth sharing: “The results of the sixth annual ImagePower® Green Brands Survey, which examines consumer perceptions of green brands and corporate environmental behavior, will be announced today and reveal that consumer commitment to purchasing from green companies is shared around the globe, but the barriers to going green and environmental concerns are not consistent.

The 2010 data indicate that in the United States, 75 percent of consumers say that it is somewhat or very important to them that the brands they buy come from green companies and the majority of respondents globally plan to spend the same or more money on green products in the coming year.  Over 60 percent of consumers in all countries want to buy from environmentally responsible companies, but the cost of green products continues to be a hurdle in developed countries. More than two-thirds of respondents in each country polled cite reducing toxics and dangerous substances as the most important activity a company can do to be green, followed by water conservation or recycling.

Maureen O’Connor – original founder and publisher of The Alternative Consumer from 2006 through January 2015 … she has moved on to other career opportunities.

Ross D – Ross has been an intrepid content contributor and editor of AltCon since its inception. His posts cover a broad range of topics from green gadgets and eco news, to alternative energy and consumer issues.

Seamus The Famous Eco Friendly Dog – Rutland, MA – Seamus contributes the canine perspective on all things eco.

Mr. Happy – Our resident green curmudgeon.